We are on a mission to ‘rebrand the ginger male stereotype’ by showcasing ginger men as sexy and desirable.

Red Hot is the brain-child of photographer Thomas Knights, a photography campaign renowned for pushing boundaries and creating dialogue in the ever-changing fashion industry while raising funds for good causes.


Internationally acclaimed as a “global movement”, Red Hot began in 2013 and has since toured the world and gained unprecedented fame and recognition.


In 2016 the project returned with British designer Elliott James Frieze for the ‘Red Hot II’ photography campaign, art book and exhibition that launched in Rotterdam and exhibited in Beers Gallery, London.


Now in its 7th year with 10 calendars, 2 art books and a global exhibition under it’s belt, Red Hot’s mission is to ‘rebrand the ginger male stereotype’ and champion the idea we all should celebrate what makes us unique.


As part of its diversity movement and global anti-bullying campaign, Red Hot has raised over £60,000 for various charities and good causes including The Diana Award and the Terrence Higgins Trust


Our motto is: ‘be proud of who you are’

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