THIS IS GINGER
A NEW PHOTOGRAPHY SERIES BY RED HOT X ERISTOFF
150 UNRETOUCHED PHOTOS. 150 EMPOWERING QUOTES.
Redheads from around the world join forces to champion the idea we should all celebrate what
makes us unique.
For 7 years, Red Hot has been changing the landscape for redheads through a series of calendars, books and touring exhibitions. Now, the art project and global movement has teamed up with Eristoff for a brand new photo series called ’This Is Ginger’. Speaking about the project, photographer Thomas Knights said:
'What was once the thing you liked the least about yourself growing up, becomes the main part of your identity; it becomes your calling card. You end up loving being different, standing out and getting noticed. What was your perceived weakness becomes your strength. Once you own your difference, everything changes and you become unstoppable.’
Reclaiming the word ‘Ginger’ as a synonym for rebelliousness, hundreds of redheads from all over the world stopped traffic earlier this year at the Brussels Stock Exchange, to share their stories of growing up with ginger hair and show that standing out from the crowd made them natural trailblazers.
‘This Is Ginger’ put redheads in the spotlight like never before.
Red Hot has been featured in the ‘The New York Times’, ‘The Guardian’, ‘Sunday Times Style’, ‘Sydney Morning Herald’, ‘Liberation’ and many more titles around the world with guest appearances on television shows ‘Watch What Happens Live’ with Andy Cohen, BBC ‘Global’ with Jon Sopal, The BBC ‘One Show’, ‘Euromaxx’ Channel 7 ‘Sunrise’ ABC’s ‘7:30 Report’ and TBS ‘Conan O’Brien’ Talk Show.