Owning it since 2013. Beginning as an exhibition and global movement by fashion photographer and creative director, Thomas Knights, Red Hot was created with the mission to redefine the ginger male stereotype. Thomas exhibited 100 portraits and several films that toured the world, with shows in New York, London, Sydney, Berlin, and Amsterdam - giving rise to the now iconic ‘Red Hot 100’ art book. This immediately gained Red Hot unprecedented recognition on an international scale whilst successfully contributing to changing the landscape for redheads and the LGBTQ+ community. 

Red Hot is not just a brand, we're a global movement. Since the release of Red Hot 100, we have dived deeper into the world of print through our celebrated calendars & art books, as well as launching apparel, touring multiple exhibitions, expanding into online content, and growing a loyal international fanbase. Additionally, we have raised over £72,000 for charities including Movember, The Terrence Higgins Trust, Elton John AIDS Foundation, Athlete Ally, The Anti Bullying Alliance, and The Diana Awards. 

Designed to make you feel Red Hot. We’re climbing to new heights as we expand beyond print media to create a sports apparel collection, all made using premium fabrics and sustainable materials. 2024 is shaping up to be Red Hot’s biggest year to date with the release of our brand-new male nude art book Red Hot Desire, plus our brand-new zine Fresh Fruit 2 and the expansion of our core collection into swimwear.