With his mission to rebrand the ginger male stereotype, Knights showcased ginger men as confident and desirable. As a part of this vision, Thomas exhibited 100 portraits and several films that toured the world, with shows in New York, London, Sydney, Berlin and Amsterdam - giving rise to the now iconic ‘Red Hot 100’ art book. This immediately gained Red Hot unprecedented recognition on an international scale whilst successfully contributing to changing the landscape for redheads and the LGBTQ+ community.
During this time Red Hot launched an online presence offering a series of art books, calendars, digital products and underwear for purchase.
Additionally, the brand raised over £70,000 for charities including; Movember, The Terrence Higgins Trust, Elton John AIDS foundation, Athlete Ally, The Anti Bullying Alliance and The Diana Awards.
Over the years Red Hot has expanded its community and increased wider appeal. Red Hot has also started a new upcoming campaign, which is dedicated to those who don’t ask permission to be themselves, push boundaries and challenge the status quo.
We have recently hosted our second Gallery exhibition in Soho London and had the most amazing time inviting our community to various events in celebration over the past few months. From exciting panel talks, exclusive gallery deals and much more it was a fantastic ride and we hope to be back with more in-person events soon.
So believe us when we say, we’re just getting started! Red Hot is not just a brand, we’re a global movement. Today we’re climbing new heights as we expand beyond print media to create clothing for gingers and non-gingers alike, all made using premium fabrics and sustainable materials.