Born as an exhibition and global movement by fashion photographer and creative director Thomas Knights, Red Hot was created with one mission: to redefine the ginger male stereotype. Knights exhibited 100 portraits and several films that toured New York, London, Sydney, Berlin, and Amsterdam, culminating in the now-iconic Red Hot 100 art book. This body of work put Red Hot on the international stage, while helping to shift perceptions of redheads and amplify visibility for the LGBTQ+ community.
Red Hot is not just a brand, it’s a global movement. Since Red Hot 100, we’ve expanded into print with celebrated calendars and art books, launched apparel, staged exhibitions worldwide, built a huge online community, and raised over $105,000 for charities including Movember, The Terrence Higgins Trust, Elton John AIDS Foundation, Athlete Ally, The Anti-Bullying Alliance, and The Diana Award. To date, we’ve released 4 cult-favourite art books, raised $1.2 million through Kickstarter crowdfunding, and sold over 64,000 calendars and zines.
We’ve always been risk-takers and rebels, pushing past stereotypes and reimagining what a lifestyle platform can be. Now, we’re stepping out of the frame to connect more directly with our fans: with the launch of Club Red Hot in London (drawing 1,500 to the world’s first ginger rave), more real-world events in the pipeline, and an upcoming subscription platform set to launch in 2026. This is only the beginning.
IT ALL BEGAN IN 2013
With six striking ginger models, making history with the very first Red Hot shoot. A loud, rebellious act that challenged stereotypes and set the tone for everything to come.
CAUGHT ON FILM!
Our debut video exploded online, going viral overnight and even landing a spot on the Conan O’Brien Show. For the first time, ginger men weren’t the punchline; they were the stars.
2014
RED HOT 100
With breakout star Ken Bek smouldering on the cover, we unveiled the Red Hot 100 art book in New York City. It has since sold over 12,000 copies worldwide.
RED HOT GOES GLOBAL
The buzz went international. Red Hot lit up Watch What Happens Live with Andy Cohen & Liam Neeson, and returned to Conan O’Brien with Jesse Tyler Ferguson. Ginger love, worldwide.
RED HOT DOWN UNDER
Our Aussie gingers got their moment. Red Hot launched in Sydney to major fanfare, even landing a feature on ABC’s iconic 7.30 Report and Channel 7’s Sunrise Show.
2016 - 2017
RED HOT II
Our second art book, Red Hot II, showcased stunning nude portraits of redheaded men and women, paired with personal stories about life, identity, and their relationship with red hair.
LET'S GO NUDE
Turning up the heat, we released our first fully nude Red Hot calendars alongside a sizzling promo video. They quickly became fan favourites, celebrated by ginger lovers and the global LGBTQ+ community alike.
RED HOT CALENDARS
We amped up our legendary calendar series with Red Hot Boys and Girls ,the very first dedicated Red Hot calendar shoots, sparking what would become a tradition for fans worldwide.
2019
ERISTOFF
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THIS IS GINGER
Our first major brand collaboration with Eristoff Vodka saw the launch of their new Ginger flavour. To mark the moment, we gathered the world’s largest group of redheads in Rotterdam, setting a fiery record.
ELEVATED UNDERWEAR - THE CORE COLLECTION
We unveiled the Core Collection, now our most recognisable underwear line, designed to make you feel Red Hot. The campaign? Seriously sexy. One look, and slipping into a pair of Red Hot briefs became irresistible
2022
WELCOME TO THE
RED HOT MOTEL
Time to level up. Red Hot Motel was unlike anything we’d done before. Conceptual, risqué, and totally nude. Featuring more boys than ever, it became our best-selling calendar to date… though that record wouldn’t last long.
THE RED HOT MOTEL DIGITAL CALENDAR
Discover our ultimate ginger fantasy, The Red Hot Motel Calendar. Featuring an eye-catching cast of established models and new faces as they cut loose at this ginger paradise. Red Hot brings you 12 months of gorgeous images, set within a fabulous seventies motel landscape.
Converted into a digital download for your enjoyment, make 2022 the most successful year yet with the entire calendar PDF as well as all 15 individual images.
SUPER GINGERS DIGITAL CALENDAR
Introducing our 90’s inspired Calendar; Super Gingers. 12 of the hottest guys with the boldest and most stroking orange hair on planet earth star in our most confident and editorial calendar to date.
Converted into a digital download for your enjoyment, make 2022 the most successful year yet with the entire calendar PDF.
Shot by Photographer and Creative Director, Thomas Knights.
WALK WITH PRIDE
For the first time, Red Hot marched in London Pride. We gathered a huge team of gingers from across the LGBTQ+ community who stood out in the crowd, walking loud and proud in a joyful celebration of freedom.
