RED HOT STARTED WITH THE MISSION TO REBRAND THE GINGER MALE STEREOTYPE BY SHOWCASING GINGER MEN AS CONFIDENT AND DESIRABLE. SINCE ITS INCEPTION IN 2013, RED HOT HAS TOURED THE WORLD AND GAINED UNPRECEDENTED FAME AND RECOGNITION. NOW IN ITS 8TH YEAR, WITH 17 CALENDARS, 2 ART BOOKS, AN UNDERWEAR LINE AND A GLOBAL EXHIBITION UNDER ITS BELT, RED HOT HAS POSITIONED ITSELF AS THE ONLY BRAND IN THE WORLD CELEBRATING THE GINGER MALE.

TODAY, IT IS ABOUT MORE THAN JUST RED HAIR. RED HOT IS FOR THE UNIQUE AND THE EXTRAORDINARY. DIFFERENCES ARE TO BE CELEBRATED AND THAT GOES BEYOND THE COLOUR OF YOUR LOCKS. GET TO KNOW MORE ABOUT OUR STORY, AS TOLD BY OUR FOUNDER THOMAS KNIGHTS.