OUR STORY
Born as an exhibition and global movement by fashion photographer and creative director Thomas Knights, Red Hot was created with one mission: to redefine the ginger male stereotype. Knights exhibited 100 portraits and several films that toured New York, London, Sydney, Berlin, and Amsterdam, culminating in the now-iconic Red Hot 100 art book. This body of work put Red Hot on the international stage, while helping to shift perceptions of redheads and amplify visibility for the LGBTQ+ community.
Red Hot is not just a brand, it’s a global movement. Since Red Hot 100, we’ve expanded into print with celebrated calendars and art books, launched apparel, staged exhibitions worldwide, built a huge online community, and raised over $105,000 for charities including Movember, The Terrence Higgins Trust, Elton John AIDS Foundation, Athlete Ally, The Anti-Bullying Alliance, and The Diana Award. To date, we’ve released 4 cult-favourite art books, raised $1.2 million through Kickstarter crowdfunding, and sold over 64,000 calendars and zines.
We’ve always been risk-takers and rebels, pushing past stereotypes and reimagining what a lifestyle platform can be. Now, we’re stepping out of the frame to connect more directly with our fans: with the launch of Club Red Hot in London (drawing 1,500 to the world’s first ginger rave), more real-world events in the pipeline, and an upcoming subscription platform set to launch in 2026. This is only the beginning.
OWN IT
In 2023, we released the Own It calendar, celebrating those who push boundaries and refuse to ask permission to be themselves. Featuring figures like Royal Ballet principal Steven McRae, skater Joe Johnson, gymnast Sam Okojie, and creative Dale K., it inspired anyone struggling with being different to embrace what makes them unique.
OWN IT
This calendar is for those who don’t ask permission to be themselves, who push boundaries and challenge the status quo.
In this edition we aim to inspire young people, or anyone struggling with being different, to celebrate the things that make them unique.
RH23
We opened our pages to the world’s top photographers, bringing stunning gingers and world-class nude fine art from corners of the globe we’d never reached before.
RH23
The world's top portrait photographers join forces with Thomas Knights to shoot the 2023 calendar, and bring their vision of the male art nude to the Red Hot.
Captured all across the globe, we are connecting the world's hottest ginger guys with talented photographers, each with a clear vision of our aesthetic, making sure the calendar feels cohesive, fresh and exciting.
WALK WITH PRIDE
For the first time, Red Hot marched in London Pride. We gathered a huge team of gingers from across the LGBTQ+ community who stood out in the crowd, walking loud and proud in a joyful celebration of freedom.
FRESH FRUIT 01
After a whirlwind 2023 of shoots around the globe, we were sitting on a treasure trove of ginger treats. Enter Fresh Fruit, our smash-hit magazine. Packed with exclusive, uncensored imagery, it offered fans an access-all-areas backstage pass to the wild, vibrant world of Red Hot.
10 YEARS OF RED HOT ACT I PROMO FILM
2023 marked Red Hot’s tenth birthday, and we went all out. Red Hot X, our first art book in over seven years, smashed all previous records to become our most successful Kickstarter ever. A global model search brought together brand-new faces for the world’s first-ever ginger male nude art book. Red Hot X sold out quickly and secured its place as a fan-favourite in the Red Hot canon.
RED HOT 2024 CALENDAR
Red Hot 2024 is all about voyeurism. This unique POV captures the boys in the act - think paparazzi, fly on the wall, rear window style shots of our models caught red-handed in some of our most provocative photography to date.
This year, our brand-new line-up of ginger guys have been shot through the lens of top international photographers, with incredible shoots in London, Sydney, Rome, New York, Kansas City, and Palm Springs.
2024
RED HOT VOYEUR
For our 2024 nude calendar, we explored the art of voyeurism. Collaborating again with photographers from around the world, this edition revealed a new erotic side of Red Hot.
RED HOT DESIRE
After the evocative voyeurism of Red Hot X, we went bright, flashy, and downright boisterous with our next nude art book, Red Hot Desire. Glossy, bold, and rebellious, with a co-sign that says it all: “Red, Hot and Fabulous” – Elton John and David Furnish.
RED HOT DESIRE
After the evocative voyeurism of Red Hot X, we went bright, flashy, and downright boisterous with our next nude art book, Red Hot Desire. Glossy, bold, and rebellious, with a co-sign that says it all: “Red, Hot and Fabulous” – Elton John and David Furnish.
FRESH FRUIT 02
Bigger, juicier, and more irresistible than the first issue, Fresh Fruit #2 was packed with exclusive nude imagery and interviews with the stars of Fire Island. Selling out within weeks, it proved the demand for a Red Hot magazine was massive. Playful, premium, and ripe for the picking, this issue was pure indulgence.
2025
FIRE ISLAND
For our 2025 calendar, we celebrated our largely LGBTQ+ audience. We brought pride, liberation, and sexuality to the ultimate gay destination: Fire Island. Capturing the essence of a sun-soaked summer: glistening skin, turquoise seas, and vibrant red hair. Fire Island snatched the crown to become the newest best-selling calendar in Red Hot history.
2025
FIRE ISLAND
For our 2025 calendar, we celebrated our largely LGBTQ+ audience. We brought pride, liberation, and sexuality to the ultimate gay destination: Fire Island.
Capturing the essence of a sun-soaked summer: glistening skin, turquoise seas, and vibrant red hair. Fire Island snatched the crown to become the newest best-selling calendar in Red Hot history.
CLUB RED HOT
The world’s first ginger rave lit up HERE @ Outernet, packing in 1,500 fire-starters for a night that redefined Red Hot. With ginger performers on stage and music from club legends like Jodie Harsh, Bimini, and more, we crashed into London nightlife. In partnership with party provocateurs Little Gay Brother, Club Red Hot became an instant hit, and this is just the beginning. Stay tuned… we’re bringing the rebellion to a city near you.
2026
ROADTRIP
Our new 2026 calendar was shot alongside a Hollywood film crew on the open roads of California. This nude calendar promises a wild, sun-soaked ride full of scintillating gingers.
ROADTRIP
Coming soon: Set to launch in September 2026. Red Hot XXL Our boldest project yet, a calendar, art book, and exhibition that fuses two cult obsessions: smouldering redheads and the XXL phallus. Slick, seductive, and provocative, Red Hot XXL is set to turn heads like never before.
FRESH FRUIT 03
Fresh Fruit Issue #3 takes things up a notch, more boys, more nudes, more pages. Packed with exclusive imagery from global XXLphotoshoots and in-depth interviews, it’s the ultimate backstage pass to the world of Red Hot.